Iowa: Pepsi and Shaken Baby Prevention

Google brought this announcement from the Denison Bulletin our way today.

There's no moment like the last moment...vote by ,March 31 April 30 (voting was extended) [link to voting page] to help Prevent Child Abuse Iowa meet an interesting Pepsi challenge:

Help the Iowa Child Abuse Prevention Program stop shaken baby syndrome

Published: Friday, March 26, 2010

The Iowa Child Abuse Prevention Program submitted an idea to the Pepsi Refresh program, which is awarding more than a million dollars in grants to deserving programs chosen by popular vote.

Amber Russell, ICAPP manager as part of Prevent Child Abuse Iowa, explained that the grant would be used to purchase and distribute 10,000 copies of the Period of PURPLE Crying DVD. The educational DVD was developed by The National Center on Shaken Baby Syndrome to help new parents understand the characteristics of their baby’s cries.

The ICAPP program is designed to help prevent shaken baby syndrome in Iowa. Only the top 10 vote getters in the $25,000 class will be awarded a grant and the ICAPP project is currently ranked 45th.

To vote for the project visit www.refresheverything.com/pcaiowa. Voting ends March 31 April 30.