Saturday, August 06, 2011

Prevention: Enlisting Celebrity Parents in Prevention - What Would Angelina Jolie Do?

There's a great fascination with celebrities.

That fascination is amplified when the celebrities have offspring.  What better evidence that the payment offered for the first photo of the child of an A-List celeb?  Head of the list: Forbes reports People magazine paid $4.1 million for the Shiloh Nouvel Jolie-Pitt baby photos. 

And it goes on: simple actions of celeb parents can have significant impact on the actions of other parents. Link Significant effort goes into placing baby products with celeb parents. Link .  For example, when the Beckhams named their most recent child Harper Seven, sale of Harper Lee's "To Kill A Mockingbird" jumped 123% when his mother said it was her favorite book.

Celebrities are making use of the opportunity not only to reap the benefits themselves, as Forbes reports, but to support favored causes.

The latest twist? A QR tag on celeb clothes donated to a high-end used clothes sale allows browsers to scan the code and view a video interview with the celeb, explaining what the article of clothing means to them or where the money will go.. Link (he article includes a video of Annie Lennox talking about the dress she donated...)

In the case of Oxfam, it may mean higher prices and a better understanding of how Oxfam uses donations to support its activities.

Wouldn't it be interesting to do the same for baby clothing, gently used by the child of a celeb parent, but offer a video explaining how that parent coped with challenges of raising a young child, including moments of frustration and anger.

Wouldn't you be curious to know how Pierce Brosnan coped with a colicky baby (reportedly, the former 007 did have that experience...of course, teen parents might be interested in someone closer in time)?

PS. The fascination is cross-cultural too Bollywood babies

Point of reference: measures website traffic - it ranks #429, while the National SBS Center ranks #19 million or so, despite excellent resources.

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