Might there be a tiny duplication of effort in the SBS awareness effort?

A Google search for the terms ["shaken baby" brochure] returned 8100 hits.

I think it good news that only 103 of those references appear to contain the term "shake your baby" (presumably as in 'never shake your baby'), which I think is a frame of reference best avoided, but not so good that only 35 contain the term "protect your baby"...

We'll see how things progress...

BTW: It doesn't account for a host of variables that skew results, but looking at the Google News archive, it's a bit surprising that news coverage with the term "shaken baby" peaked in 1997, and now seems to have dropped down a bit to 1995 levels.