North Carolina: Funding SBS Awareness 2009

Good news from North Carolina. State Senator Purcell introduced an interesting bill, appropriating funding for hospitals to "co-brand" SBS prevention PSAs based on the North Carolina PURPLE campaign.

2009 Bill Text NC S.B. 244
DATE: February 19, 2009
SYNOPSIS: AN ACT TO APPROPRIATE FUNDS TO REDUCE THE OCCURRENCE OF SHAKEN BABY SYNDROME, AS RECOMMENDED BY THE CHILD FATALITY TASK FORCE.

The General Assembly of North Carolina enacts:

SECTION 1. There is appropriated from the General Fund to the Department of Administration, State Agency for Public Telecommunications, the sum of two hundred thousand dollars ($200,000) for the 2009-2010 fiscal year, and the sum of two hundred thousand dollars ($200,000) for the 2010-2011 fiscal year.

These funds shall be used to provide matching grants to nonprofit hospital and health care organizations to encourage co-branding in the delivery of radio and television messages on the prevention of Shaken Baby Syndrome. These messages shall be based on the principles of the statewide Period of PURPLE Crying Program.
SECTION 2. This act becomes effective on July 1, 2009.

SPONSOR: Purcell