The SBS Work Group is proposing a three tiered approach:
• SBS prevention education for new parents in hospitals
Education for all parents and caregivers of newborns in basic "child abuse prevention strategies", with prevention messages that remain true regardless of the child’s age.
• SBS prevention training for obstetrical and pediatric providers, governmental and community-based agencies
SBS prevention training for obstetrical and pediatric providers, governmental and community-based agencies on how to reach those who did not have the opportunity to receive education intervention in a SF delivery hospital, so they can provide the prevention message to their clients.
• SBS prevention messages for the general public
A public awareness campaign will be planned, implemented, and evaluated to inform the general public, including those responsible for caring for a newborn or small child, to increase aware of the risks of shaking a baby and prevention techniques. The campaign strategies will include development of public awareness posters and ads for newspapers and buses.
I'm glad to see this effort being undertaken in San Francisco.
Hopefully, the SF SBS Prevention Work Group has been in touch with the existing regional prevention projects in California and elsewhere, such as Linda Loma Hospital and the Sacramento area regional projects in Sacramento, Sutter and Stanislus counties, coordinated by Dr. Angela Rosas, with the support of the Hannah Rose Foundation, as well as the Alberta and Ontario and Upstate New York SBS prevention projects, to name a few, to design collaborative interventions and engage the benefit of their experience.
New York City has a "take good care of your baby" campaign. And as far as buses and billboards (SBS Prevention) or billboards (Reagan's Rescue)
A good strategic, comprehensive plan for a SBS prevention campaign is available from Calgary, Alberta [FN 4], and Richard Volpe and John Lewko, with the support of the Ontario Neurotrauma Foundation, offer an excellent compendium of evidence based prevention practices
There is some contact info available on those California projects:
Joanna Laffey, MPH, Training Coordinator
SF Shaken Baby Syndrome Prevention Project and Manager
Women’s Health Resource Center, UCSF National Center of Excellence in Women’s Health, (415) 885-3796
Loma Linda University Children’s Hospital program
Clare Sheridan-Mattney, MBBCh
Medical Director, Child Abuse and Neglect team
Sacramento area programs
Angela Rosas, MD
Director, BEAR Care Center
5301 F Street, Suite 313
Sacramento, CA 95819
angela.rosas @ ucdmc.ucdavis.edu (remove spaces)
Arosas @ csmgs.com (remove spaces)
Hannah Rose Foundation
The Child Abuse Prevention Council of Sacramento, Inc.
4700 Roseville Road, Suite 102
North Highlands, CA 95660