WITI-TV in Milwaukee, Wisconsin, the local Fox affiliate, reports on an innovative and inexpensive SBS awareness initiative. It's a story involving a hardware store, an awareness message and, needless to say, guys. Link to story, news video
It's a couple of minutes long, and well worth watching...
The folks in Wisconsin who put this campaign together deserve compliments.
Two things I noticed:
- one of the student volunteers mentioned he learned about SBS in seventh grade, showing school-based SBS education does make a difference;
- the reporter mentioned a dramatic rise in SBS cases being treated this year at the Children's Hospital, emphasizing the impact of economic stresses on families and communities.
To help prevention efforts, the Milwaukee Journal Sentinel reports that the Shaken Baby Association is planning another radio PSA campaign. Link to article, PSA
By the way, Benjamin Moore might be a good sponsor if you want to replicate this locally...
Resource: Radio PSAs, Radio Block - Link
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